Prime Focus has posted an uplifting new T-Mobile viral minidoc featuring Katy Perry for agency Saatchi & Saatchi and directors D.A.R.Y.L. The campaign centres around a group of young people and teenagers who have overcome adversity to achieve their goals and continue to be a part of something that is important to them, whatever the setback they have been affected by. Hundreds of these young 'sparks' are flown from across Europe to Budapest to participate in the video for Katy Perry's latest single, each one making up a single part of an enormous human firework.

"The directors were after a really natural look," said colourist James Tillett. "Shots were subtly bent towards a sunset and dusk palette to enhance the dreamy, aspirational atmosphere of the video, and the skies were touched to a slightly deeper, more evocative blue. We didn't want to go in with a heavily stylised look like you might usually expect to see on a pop promo." James continued, "The focus was on the kids, their stories and their journey. The grade was a case of bringing to life the great footage that had been shot."

Anne Trotman was the Flame artist for the project. "The swooping helicopter shots needed some stabilisation, but the majority of the time in Flame was spent on beautification work – making sure Katy looked as absolutely perfect as possible in the interview scenes." The project was VFX post produced by Belinda Grew.

Credits.

Project: T-Mobile 'Fireworks'
Client: Deutsche Telekom
Agency: Saatchi & Saatchi
Creative Directors: Paul Silburn, Jason Romeyko
Agency Producers: Ed Sayers, Kate O’Mulloy, Jirka Mika
Copywriter: Eoghain Clarke
Production Manger: Greg Hemes
Production Company: Pulse Films
Director: D.A.R.Y.L.
Producer: Phil Tidy
DoP: Dan Trapp
Editor: Dan Sherwen

Prime Focus.

Post Production: Prime Focus
Grade: James Tillett
Flame: Anne Trotman
VFX Executive Post Producer: Belinda Grew